It truly seemed that shoppers were making a concerted effort to buy from indies, he said. The store relies heavily on tourist traffic, and Sparks said it was "wonderful" to see how widely the bookstore's community extends. While foot traffic was down in December (and the majority of 2020, for that matter), this was offset by large-ticket sales and by orders from across California and the country. Daily sales throughout December were more uniform than in years past, and sales didn't spike right before Christmas Eve. Online sales peaked around December 15, but the single highest grossing day of the season was the Friday before Christmas. Sales during that period were down in 2020, Sparks noted, but the first half of the month was so robust that December still set records. Normally the shop sees strong sales between Christmas and New Years Day, when a lot of tourists come to visit. Surprisingly, the bookstore was up 12%-15% over December 2019, which had previously been the store's best month ever. Stephen Sparks, co-owner of Point Reyes Books in Point Reyes Station, Calif., reported that the store closed out 2020 with its strongest December ever.
0 Comments
Leave a Reply. |